Defying Norms

Dec 17

Episode 8: Defying Norms. Redefining Success

WITH GUEST KATHRYN STRACHAN
What does it mean to live life entirely on your own terms? In this episode, we sit down with Kathryn Strachan, a powerhouse in strategic content and business growth, to explore her journey of crafting a life that defies societal expectations. Kathryn is an award-winning strategic advisor, author, podcaster, and fractional CMO who helps businesses grow through impactful content strategies. But what sets Kathryn apart isn’t just her professional accolades—it’s her unapologetic approach to building a life that works for her and her family.

From her serendipitous move to the UK to her unconventional family dynamic, Kathryn’s story challenges norms and will inspire you to consider your own life choices.

Key Themes from the Episode:

Following Your Own Path: Kathryn shares the sweet story of meeting her husband on a beach in Ghana and her spontaneous decision to move to the UK. She reflects on the challenges of starting fresh in a new country, from working as a dog walker to becoming a marketing assistant, which ultimately launched her thriving career.
Turning Challenges into Success: Kathryn founded her content marketing agency just before the pandemic in 2020. Despite the odds, her business flourished as she leaned into a clear value proposition and focused strategy, growing her agency to a 32-person team before successfully selling it.
Redefining Family Roles: Kathryn opens up about her family’s unique arrangement. While she works in London, her husband lives in Edinburgh with their daughter, taking on the role of primary caregiver. Their arrangement reflects a partnership built on mutual support and the freedom to pursue what works best for their family.
Living Without Apologies: Kathryn discusses the societal assumptions she’s faced about her family dynamic and how she’s reframed the narrative. She highlights the importance of breaking free from traditional expectations to create a balanced and fulfilling life.

This episode will leave you inspired to stop following the rules you think you’re supposed to follow and start crafting a life that fits you.

Additional Resources: